Consultants work with a team of analysts to support the media teams and clients in the intelligent use of data. They lead clients along a path of continual learning and campaign improvement
Major facets of the role include:
Using data efficiently to drive actionable insights
Presenting information in a manner that is both easy for a lay-person to understand as well as statistically sound
Work closely with media planning teams to measure the effectiveness of digital media campaign performance
Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance
Assist senior analytics staff with various analytic projects including testing, advanced analysis, primary research, and digital attribution modeling
Generate insightful visualizations and performance dashboards to depict data
Retrieve raw research data compiled from 3rd party media tools (competitive spend, audience sizing) and synthesize it into usable forms for media team usage
Serve as the main contact point for the majority of internal requests from the media and search teams
Direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights
Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
Pro-actively identifies new opportunities and offers solutions to move forward
Serve as thought leader internally and with clients writing POV’s on industry trends, new technologies in the analytics area
Establish strong relationships with advertising research community
3-5 years experience in an analytical role
Online marketing and media experience/background
Experience with other data manipulation and visualization tools including: SAS, SQL, Tableau, SPSS
Digital Media experience/background preferred
Experience with ad servers (Doubleclick) and web analytics platforms
Knowledge of media planning tools including MRI, Netratings, Comscore, Stradegy, Nielsen Monitor+
Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics – including off-line and online/digital channels. Demonstrated project, and client management expertise
Ability to manage time effectively to set and meet client deadlines across multiple projects simultaneously
Must be a team player with experience working on a cross-functional team
Competency in analytics techniques such as: time series data analysis, segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, and significance testing
Excellent written and verbal communication skills (including presentation skills)
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