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Social Strategist

Social Strategist

Requisition ID 
US-NY-New York
Posted Date 

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Social.Lab applies Direct Marketing principles to Social Media.


We leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant/more engaging, insure it gets traction, and assure it drives results - from awareness to sales.


In the US, we strengthen Ogilvy with in-depth social platform expertise in:

  • Consumer engagement (including audience development, awareness & impact campaign)
  • Social CRM campaigns
  • Social Performance campaigns

Social Lab has a headcount of 75 and offices in 5 markets: Belgium, France, Netherland, UK and US. We manage campaigns in 70 markets. We are part of WPP since Dec 2013.


In NY, Social.Lab is embedded within Ogilvy and functions seamlessly with other disciplines. 

At Social.Lab Group, portfolio of client includes: IBM, Philips, IKEA, Nestlé, L’Oréal, Ferrero, BMW, Mini, Aetna, E*TRADE, European Parliament, WWF, British Telecom


Social Strategists work on a specific portfolio of brands. Through a strong understanding of social platforms they take an active role in all aspects of a social project—identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework.


Ideal candidates will have prior experience developing paid social strategies for large global brands in an agency environment. They will also show passion for new Technologies, Advertising, Marketing and Digital marketing. The candidates want to move the needle and innovate in an advertising eco-system they understand.

This role will report into the Associate Director, Social Lab US .


  • Develop and manage social campaign strategies from briefing to final reporting (setting goals and KPIs, targeting and segmentation, creative approach, post formats, budgets and media pressure, metrics and tracking strategy, A/B testing, and reporting).
  • Coach and support a team by providing ongoing guidance, support, mentorship, and training to ensure the team’s performance and overall career development.
  • Work closely with clients and account/strategy teams to leverage research and analyze social data and weave relevant insights into engagement strategies
  • Ensure the strategic representation of Social Lab within agency or departmental task forces, project work or new business as needed.
  • Maintain relationship with Social Media Platforms partners (Facebook, Twitter, LinkedIn,..)
  • Help with new business pitches when needed
  • Identify and nurture new business opportunities within the existing agency client base by building relationships and demonstrating the value of your team’s work.


 The ideal candidate for a Social Strategist would have the following background:

  • 1-3 years experience in social marketing, with proven examples of successful strategies
  • A great understanding of social media and established understanding of the wider digital communications landscape
  • Passionate about quickly-evolving digital/social media environment with a strong POV to share with clients and colleagues
  • Research skills, with the ability to generate data-based insights to weave into the strategy process
  • Ability to work effectively, proactively and seamlessly amongst an integrated agency team
  • Exceptional communication, organizational, leadership and time management skills
  • Must have data analytical skills and spreadsheet capabilities; can build detailed business case/ROI modeling
  • Previous experience in social oriented agency preferred
  • Show creative mindset, eye for quality content and social at heart driven campaign