Social.Lab applies Direct Marketing principles to Social Media.
We leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant/more engaging, insure it gets traction, and assure it drives results - from awareness to sales.
In the US, we strengthen Ogilvy with in-depth social platform expertise in:
Social Lab has a headcount of 75 and offices in 5 markets: Belgium, France, Netherland, UK and US. We manage campaigns in 70 markets. We are part of WPP since Dec 2013.
In NY, Social.Lab is embedded within Ogilvy and functions seamlessly with other disciplines.
At Social.Lab Group, portfolio of client includes: IBM, Philips, IKEA, Nestlé, L’Oréal, Ferrero, BMW, Mini, Aetna, E*TRADE, European Parliament, WWF, British Telecom
Social Strategists work on a specific portfolio of brands. Through a strong understanding of social platforms they take an active role in all aspects of a social project—identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework.
Ideal candidates will have prior experience developing paid social strategies for large global brands in an agency environment. They will also show passion for new Technologies, Advertising, Marketing and Digital marketing. The candidates want to move the needle and innovate in an advertising eco-system they understand.
This role will report into the Associate Director, Social Lab US .
The ideal candidate for a Social Strategist would have the following background: