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Content Strategist

Content Strategist

Requisition ID 
2017-2115
Location 
US-GA-Atlanta
Posted Date 
8/31/2017
Department  
Account

More information about this job

Overview

Ogilvy is seeking a PT Content Strategist to join the Atlanta office. This is an opportunity to join one of the fastest growing marketing communication firms in the world. Today, Ogilvy employs over 15,000 people, in 450 offices, and is a member of the WPP family of companies. Content Strategists ensure that the right information is available to the right user at the right time, for engagements including marketing programs and digital experiences. Content strategists look at the client’s ecosystem holistically, defining content, as well as content organization and structure.

Content strategists think in broad terms conceptually. They understand the context in which users may experience the content. They think strategically about what content should be presented, and assess the best format for content so that it is effective from a user and business perspective.

Responsibilities

  • Review competitive sites to benchmark content and features, as well as provide best practices for inspiration  
  • Assess client content against user insights and marketing objectives  
  • Develop strategic content plans that meet user objectives and client needs; and fulfill on those plans with detailed guidelines, gap analyses and content development recommendations  
  • Understands the client business, prepare client deliverables and become a brand expert and trusted client adviser
  • Interview stakeholders and subject matter experts  
  • Present content strategy work to clients and teams
  • Assess content for re-use potential

Qualifications

  • Bachelor’s degree in related field preferred
  • 4-6 years content strategy or related experience such as in journalism, publishing, copywriting, marketing communications 
  • A minimum of 4 years in a digital role within an agency environment
  • Demonstrated experience overseeing projects/campaigns independently
  • Expert ability to develop and promote relationships remotely (both internally and with clients)
  • Expert writing skills; You write decks with a good narrative
  • Impactful presentation skills
  • MS Word, PowerPoint, Excel, Keynote