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Associate Director, Media Analytics

Associate Director, Media Analytics

Requisition ID 
2017-2130
Location 
US-NY-New York
Posted Date 
9/6/2017
Department  
Media

More information about this job

Overview

  • Associate Director Media Analytics is responsible for advising clients on all aspects of data measurement, data capture and research as it pertains to media
  • Manages team of consultants and analysts

Responsibilities

  • Assist Director, Insights & Analytics with managerial responsibilities of the analytics practice
  • Primary resource for clients’ media measurement and research needs
  • Act as thought leader in digital and direct trends and techniques
  • Establish measurement plans and strategies in conjunction with media planning teams
  • Ensure quality and timeliness of measurement deliverables
  • Consistently proposes and designs analysis and research projects on behalf of clients
  • Maintain strong relationships with the advertising research community, particularly as it pertains to the Internet
  • Some involvement in new business pitches
  • Mentor and develop team of managers and analysts

Qualifications

  • 7+ years experience in a digital media or analytical role
  • Strong client-facing experience
  • Excellent management track record
  • Proven experience with translating response data and survey results into actionable use
  • Statistical aptitude
  • Excellent presentation and facilitation skills
  • Knowledge of tools including 3rd party ad serving, syndicated research, and website analytics