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Senior Planner

Senior Planner

Requisition ID 
2017-2290
Location 
US-IL-Chicago
Posted Date 
11/14/2017
Department  
Strategy/Planning

More information about this job

Overview

The Sr. Planner leverages industry knowledge to provide key insights and strategic recommendations for positioning a client's business/products. The Sr. Planner will collaborate with the client and other Ogilvy staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications plans. Also, this position will be responsible for providing input throughout the creative development process to ensure all client deliverables are “on strategy”. The Sr. Planner will help define key performance indicators and measurement for programs Ogilvy delivers to ensure that strategies and tactics deliver against client goals and objectives and provide expected returns. The Sr. Planner will also monitor the success of the programs to demonstrate customer value as well as to ensure that the strategy adapts to important client and market changes.

Responsibilities

  • Development of brand strategies, writing creative briefs, guiding development and presentation of the creative work.
  • Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts.
  • Help manage and direct a team of planners, Ogilvy Associates and interns who are assigned to the Planning Director’s accounts. Provide professional development opportunities and on the job training as needed.
  • Gather, review and synthesize data into cohesive strategic recommendations and then be able to oversee and direct follow-through on those recommendations.

Qualifications

  • 3+ years of experience in strategic planning.
  • Bachelor’s degree.
  • Creative mind: ability to not just brief creative teams but to be an active partner in the creative development, from ideation to execution.
  • Knowledge of digital, mobile and social media environments and ability to work across different groups and disciplines.
  • Strong command of most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.
  • Demonstrated talent for communication ecosystem strategy and roadmap planning.
    Great speaker and storyteller: Ability to present complex strategies and programs in a simple and engaging way.
  • Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.
  • Ability to work directly with clients and develop relationships accordingly on behalf of the agency.
  • Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical.
  • Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge.
  • The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client’s thinking about the potential of their business.
  • This role is the transition period from being a day-to-day planner to becoming a planning director with full responsibility for an account.