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Social Strategist, Social Lab

Social Strategist, Social Lab

Requisition ID 
2017-2327
Location 
US-NY-New York
Posted Date 
12/12/2017
Department  
Social

More information about this job

Overview

Strategists work on a specific portfolio of brands. Through a strong understanding of social platforms, they take an active role in all aspects of a social project—identifying brand’s issues, running the competitive benchmark, forming the recommendation, building the architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework.

 

Strategists are experts in understanding how social platforms can be leveraged not as a broadcast media but narrowcast, in designing an engaging experience through insights, technologies and expertise, with a constant testing/learning approach.

 

Strategists design social media strategies that combines the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.

 

Strategists advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.

Social Strategists understand how Social Media platforms (FB, TW, LK, YT, etc.) are organized and maintain a strong relationship with the different platform leads for their portfolio of brand. They activate the social media partner when needed (Nielsen studies, need of specific data, etc.).

Responsibilities

  • Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.).
  • Analyze available insights and define overall strategy in terms of distribution and amplification. This may include competitive analysis. Select platform and define role and objective of each one in the global plan.
  • Define content amplification principles including segmentation and contextualization approach.
  • Map all distribution segments per platform and associate the budget needed based on KPI/objectives.
  • Define the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases.
  • Recommend the format and placement to be leveraged based on the objectives of the campaign taking into consideration the budget limitation.
  • Define the general tagging strategy based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re-engagement of people that did not convert with specific messages based on their last stage in the conversion funnel.
  • Prepare/present necessary reporting for client/agency senior stakeholder distribution, based on drivers of performance and the KPI’s framework designed in its strategy.
  • Responsible for evaluation of execution resources needed and of drafting budget.
  • Design strategies and architectures that focus on the amplification of content (on relevant social platforms) to the right audience. 
  • Understand/leverage recent developments in social platforms targeting capabilities to provide organizations with the opportunity to connect with their customers or prospects like never before.
  • Design strategies that focus on retention/acquisition objectives with sales, subscriptions, app downloads, etc. being the main KPIs.

Qualifications

  • 1-3 years experience in social marketing, with proven examples of strategies developed for well-known brands in the social media space.
  • Strategically strong. Understands the client’s business and is able to connect business challenges to social strategy/tactics.
  • Expert understanding of social media and established understanding of the wider digital communications landscape.
  • Passionate about quickly evolving digital/social media environment with a strong POV to share with clients and colleagues.
  • Research skills, with the ability to generate data-based insights to weave into the strategy process.
  • Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
  • Superior communication, organizational, and time management skills.
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
  • Eye for innovation and the next emerging platform or partner to consider as part of a social strategy results. 
  • Analytical skills and spreadsheet capabilities; can build detailed business case/ROI modeling.
  • Must demonstrate a proven track record of social consulting engagements that produced positive business results.
  • Candidate must have experience collaborating closely with key decision influencers (e.g. external technology/service partners, internal cross-functional team of Brand Planners, Creative Directors, Engineers, Account Directors, Analysts, and other digital experts), in order to pool relevant knowledge and skills to recommend industry-leading social marketing solutions.
  • Previous experience in a social-oriented agency preferred