Strategists work on a specific portfolio of brands. Through a strong understanding of social platforms, they take an active role in all aspects of a social project—identifying brand’s issues, running the competitive benchmark, forming the recommendation, building the architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework.
Strategists are experts in understanding how social platforms can be leveraged not as a broadcast media but narrowcast, in designing an engaging experience through insights, technologies and expertise, with a constant testing/learning approach.
Strategists design social media strategies that combines the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.
Strategists advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.
Social Strategists understand how Social Media platforms (FB, TW, LK, YT, etc.) are organized and maintain a strong relationship with the different platform leads for their portfolio of brand. They activate the social media partner when needed (Nielsen studies, need of specific data, etc.).