While the main focus of this role will be within programmatic, we are hoping to bring someone on who has an interest in an omni-channel role and can help with social and search.
Programmatic media planners are the day-to-day focal point of the account. The programmatic planner is expected to have a complete and unquestioned understanding of their assigned client’s media business and overall marketing objectives. The programmatic planner is expected to create, launch, and maintain online ad campaigns in multiple DSP platforms. Additionally, the programmatic planner will provide actionable campaign insights to both external customers and internal teams.