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Account Executive, Healthcare Public Relations

Account Executive, Healthcare Public Relations

Requisition ID 
2017-2542
Location 
US-NY-New York
Posted Date 
1/23/2018
Department  
Public Relations

More information about this job

Overview

Ogilvy is currently seeking an Account Executive to join our growing Health & Wellness team! Our ideal candidate will have 1-2 years of related experience, as well as a passion to make a difference in the healthcare space by working on an account portfolio of innovative treatments and breakthrough industry advancements. Our new AE will be team-oriented and have the ability to play a primary implementation role in our client deliverables. Our Account Executives must have basic public relations, writing, media, organizational, research and production skills. 

Responsibilities

  • Performs day-to-day account work which may include: drafting a wide range of written materials, coordinating events, maintaining client and media contact, managing projects performed with and by others and supervising more junior staff.
  • Is fully familiar with group’s communications plans for accounts and understands and tracks clients’ businesses. 
  • Has developed a basic understanding of the brand/therapeutic category, including the science and trial data associated with the brand and its competitors.
  • Drafts sound, credible documents such as client memos, news releases, case histories, byliners, backgrounders, op-ed pieces, brochures and collateral materials.
  • Executes media and advocacy relations activities and has working knowledge of media, advocates and their needs.
  • Acts as a liaison between client, outside suppliers (graphic designers, photographers, A/V houses, etc.) and, as appropriate, other internal and external audiences (e.g., employees, media, interest groups).
  • Implements events such as press conferences, media briefings, analyst meetings, media tours third party advocacy, etc.
  • Interfaces with client contacts and others in a professional, positive and appropriate manner.
  • Contributes during team meetings and has a point of view based on his/her understanding of the program, the brand and its competitors
  • Pursues opportunities for enhancing involvement and contributions to the account, team and agency.
  • Routinely applies understanding of budget development and budget monitoring.
  • Contributes to the development and presentation of new business programs for potential and existing clients.

Qualifications

  • 1-3 years experience in Healthcare public relations required.
  • Can monitor with minimal supervision - daily monitoring, monitoring at conferences, and around breaking issues
  • Can spot errors in media coverage of the brand/client based on their understanding of the product/study outcomes
  • Can write/own first draft of a media results deck/document
  • Has sound working knowledge of graphics, production and printing, video and broadcast, IT and emerging media.
  • Balances work load and tasks, communicating effectively with team members to reliably implement assignments on budget and on deadline.
  • Exemplifies solid teamwork capabilities while beginning to build supervisory skills.
    •Begins to build and apply specialized expertise in particular subject or functional areas
  • Can write or call-in a pitch with minimal supervision
  • Operates with a high degree of independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members.