• Senior Analyst, Data Intelligence

    Posted Date 4 months ago(12/22/2017 12:15 PM)
    Requisition ID
    2017-2587
    Location
    US-MN-Minneapolis
    Department
    Analytics
  • Overview

    The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing customer engagement agency. We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers.

     

    As a Senior Analyst, Data Intelligence you will have strong analytical skills to decipher and comprehend data and provide meaningful insights for clients ranging over a wide array of projects.  Your key responsibilities will include:  measurement and reporting, testing methodologies, segmentation strategy, generating insights, developing strategy, and communicating findings.

    Responsibilities

    • Design and execute processes to create data outputs supporting marketing campaigns, with accuracy while meeting deadlines
    • Develop and leverage deep understanding of the client’sata
    • Support peers with code peer reviews and audit campaigns and/or analysis
    • Work with functional team to identify and address client analytical needs
    • Prepare project reports and analysis summarizing performance against campaign objectives to assist in evaluation of campaign success
    • Generate marketing insights and findings from customer data
    • Perform extensive customer profiling and data mining using analytical tools to extract valuable and actionable information to provide key business insights
    • Documenting processes and procedures
    • Analyze, synthesize and visually present data for program and campaign analysis internally and to the clients
    • Communicating technical issues or findings to non-technical audience

    Qualifications

    • Bachelor's degree
    • Four or more years related experience in marketing analytics or operations
    • Proven experience working with large datasets
    • Proficient in Base SAS (SAS EG) or have experience with 2 or more programming languages, including SQL. SAS CI a plus
    • Advanced user Microsoft Office Suite and reporting tools
    • Excellent verbal/written communication and interpersonal skills
    • Self-starter with ability to thrive in an unstructured environment and able to function independently
    • Effective problem-solver who can articulate a business problem, a plan to solve the problem, and develop and put forth a strong recommendation with accompanying rationale
    • Cooperative, flexible, conscientious, dependable, resourceful, self-motivated, team-oriented

    Come meet our smart, collaborative team and see our growing agency.  You’ll witness an engaging culture and high-energy environment.  Your confidential inquiry is encouraged.

     

    The Lacek Group

    900 2nd Avenue South, Suite 1800

    Minneapolis, MN  55402

     

    The Lacek Group is an Equal Opportunity Employer

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