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Senior Analyst, Data Intelligence

Senior Analyst, Data Intelligence

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The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing customer engagement agency. We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers.


As a Senior Analyst, Data Intelligence you will have strong analytical skills to decipher and comprehend data and provide meaningful insights for clients ranging over a wide array of projects.  Your key responsibilities will include:  measurement and reporting, testing methodologies, segmentation strategy, generating insights, developing strategy, and communicating findings.


  • Design and execute campaign processes to create data outputs supporting personalized marketing campaigns
  • Develop and leverage deep understanding of the client’s customer data
  • Execute database marketing campaigns with accuracy while meeting deadlines
  • Support peers with code peer reviews and queries to audit campaigns and/or analysis and provide data to support marketing campaigns
  • Work with functional team to identify and address client analytical needs
  • Prepare project reports and analysis summarizing performance against campaign objectives to assist in overall evaluation of campaign success
  • Generate marketing insights and findings from customer data
  • Perform extensive customer profiling and data mining using analytical tools to extract valuable and actionable information to provide key business insights
  • Understand, collect and document selection criteria and business rules for marketing campaigns and promotions
  • Analyze, synthesize and visually present data for program and campaign analysis internally and to the clients


  • Bachelor's degree in Business, Marketing, Economics, Mathematics or other related field
  • Four or more years related experience in marketing analytics or operations
  • Proven experience working with large datasets and CRM data warehouses
  • Proficient in Base SAS (SAS EG), SQL, SAS CI a plus
  • Advanced user Microsoft Office Suite and reporting tools
  • Excellent verbal/written communication and interpersonal skills
  • Self-starter with ability to thrive in an unstructured environment and able to function independently
  • Effective problem-solver who can articulate a business problem, a plan to solve the problem, and develop and put forth a strong POV or recommendation with accompanying rationale
  • Cooperative, flexible, conscientious, dependable, resourceful, self-motivated, team-oriented

Come meet our smart, collaborative team and see our growing agency.  You’ll witness an engaging culture and high-energy environment.  Your confidential inquiry is encouraged.


The Lacek Group

900 2nd Avenue South, Suite 1800

Minneapolis, MN  55402


The Lacek Group is an Equal Opportunity Employer