• Analyst, Data Intelligence

    Posted Date 4 months ago(12/22/2017 12:25 PM)
    Requisition ID
  • Overview

    The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing customer engagement agency. We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers.


    As an Analyst. Data Intelligence you will provide marketing analysis to help solve complex business problems. Your key responsibilities will include: measurement and reporting, testing methodologies, segmentation strategy, and generating insights.


    • Design and execute campaign processes to create data outputs supporting personalized marketing campaigns
    • Develop and leverage deep understanding of the client’s customer data
    • Execute database marketing campaigns with accuracy while meeting deadlines
    • Support peers with code peer reviews and queries to audit campaigns and/or analysis and provide data to support marketing campaigns
    • Work with functional team to identify and address client analytical needs
    • Prepare project reports and analysis summarizing performance against campaign objectives to assist in overall evaluation of campaign success
    • Generate marketing insights and findings from customer data
    • Perform extensive customer profiling and data mining using analytical tools to extract valuable and actionable information to provide key business insights
    • Understand, collect and document selection criteria and business rules for marketing campaigns and promotions
    • Analyze, synthesize and visually present data for program and campaign analysis internally and to the clients


    •     Bachelor's degree in Business, Marketing, Economics, Mathematics or other related field, and;
    •      Two or more years related experience in marketing analytics or operations, or;
    •    Master’s degree in related field plus one year relevant experience
    •   Proven experience working with large datasets and CRM data warehouses     Experience working with Base SAS (SAS EG), SQL, SAS CI a plus
    •    Advanced user of Microsoft Office Suite and reporting tools
    •     Experience developing and/or documenting project requirements, code and processes
    •     Superior analytical skills with emphasis on logical and practical solutions to problem solving
    •     Acumen on strategic database marketing, easily picks up new technology, analytical problem-solver, and creative/curious thinker
    •     Exceptional attention to detail, verbal/written communication and interpersonal skills
    •     Results-oriented, self-motivated, and able to function independently

    Come meet our smart, collaborative team and see our growing agency. You’ll witness an engaging culture and high-energy environment. Your confidential inquiry is encouraged.

    The Lacek Group
    900 2nd Avenue South, Suite 1800
    Minneapolis, MN 55402

    The Lacek Group is an Equal Opportunity Employer


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