Social.Lab believes in the transformative power of Social on business through the combination of consumer intelligence, social-first content and sophisticated paid, owned and earned distribution.
Everyday, we applies Brand and Direct Marketing principles to Social Media. We leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant/more engaging, insure it gets traction, and assure it drives results - from awareness to sales. In the US, we strengthen Ogilvy with in-depth social platform expertise in - Consumer engagement (including audience development, awareness & impact campaign) - Social CRM campaigns - Social Performance campaigns for global leading brands such as IBM, UPS, Nestlé, Philips, BMS, Pfizer.
The social platform expert works on a specific client or a portfolio of brands. Everyday, they partner with other talents from Ogilvy to push the boundaries of Social for our clients.
In partnership with other disciplines, the social platform expert take an active role in all aspects of a social project—identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework.
Social Platform Expert partner with brand/engagement planner to design social media strategies that combines the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.
Social Platform Expertadvocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics. Social Strategist understands how Social Media platforms (FB, TW, LK, YT,..) are organized and maintains a strong relationship with the different platforms ‘lead for his portfolio of brand. He activates the social media partner when needed (Nielsen studies, need of specific data,…)