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Sr. Social Strategist

Sr. Social Strategist

Requisition ID 
2018-2592
Location 
US-NY-New York
Posted Date 
1/3/2018
Department  
Social

More information about this job

Overview

Social.Lab believes in the transformative power of Social on business through the combination of consumer intelligence, social-first content and sophisticated paid, owned and earned distribution.

Everyday, we applies Brand and Direct Marketing principles to Social Media. We leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant/more engaging, insure it gets traction, and assure it drives results - from awareness to sales. In the US, we strengthen Ogilvy with in-depth social platform expertise in - Consumer engagement (including audience development, awareness & impact campaign) - Social CRM campaigns - Social Performance campaigns for global leading brands such as IBM, UPS, Nestlé, Philips, BMS, Pfizer.

Responsibilities

The social platform expert works on a specific client or a portfolio of brands. Everyday, they partner with other talents from Ogilvy to push the boundaries of Social for our clients.

 

In partnership with other disciplines, the social platform expert take an active role in all aspects of a social project—identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework.

 

Social Platform Expert partner with brand/engagement planner to design social media strategies that combines the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.

 

Social Platform Expertadvocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics. Social Strategist understands how Social Media platforms (FB, TW, LK, YT,..) are organized and maintains a strong relationship with the different platforms ‘lead for his portfolio of brand. He activates the social media partner when needed (Nielsen studies, need of specific data,…) 

  • Social Platform Expert translates business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category,…).
  • Collect and analyzes social insights that will inform the consumer journey and person designer by the engagement planner
  • Define social content amplification principles including segmentation and contextualization approach.
  • Map all distribution segments per social platform and associate budget needed based on KPI/objectives.
  • Social Platform Expert recommends the format and placement to be leveraged based on the objectives of the campaign taking into consideration the budget limitation.
  • Social Platform Expert defines the right advertising pressure to put in place to achieve the goals taking into consideration the budget limitation.
  • Thoroughly understands internal metrics and acronyms.
  • Develop effective paid social strategies based on his/her understanding of other digital plays.
  • Media Planning and Buying.
  • Brainstorm opportunities and ways to blend paid social strategies with other digital channels.
  • Troubleshoot technical issues at all stages of the campaign process from implementation through execution and reporting.
  • They define the general tagging strategy, based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and reengagement of people that did not convert with specific messages based on their last stage in the conversion funnel,
  • They also define the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases.
  • Social Platform Expert integrate in their strategies A/B testing and messaging matrix based on multiple targeting.
  • Social Platform Expert prepare/present necessary reporting for client/agency senior stakeholder distribution, based on drivers of performance and the KPI’s framework designed in its Strategy.
  • Social Expert leverage proprietary tools to map client database segments to Facebook users to understand the broad array of attributes that index high for these audiences, helping multi-dimensionalize audiences and better understand how they can be hypertargeted through social channels.
  • Social Expert lead an innovation agenda for the client. Bringing the latest and greatest opportunities.

Qualifications

  • Understanding of client’s business and marketing goals
  • Participate in development of multi-layer social engagement plans with a focus on paid and earned media
  • Work closely with clients, brand/engagement strategy and account teams to leverage research and analyze social data and weave relevant insights into engagement strategies - Develop, lead and present strategic recommendations
  • Manage optimization of ongoing social media program strategy
  • Develop content for client workshops - Help with new business pitches when needed
  • Start to manage and mentor junior staff when appropriate
  • Author POVs and white papers on various topics - Participate to event in the sector (conference, forum, task force,..)
  • Understand how Social Media Platforms are organized and maintain relationship with them (Facebook, Twitter, LinkedIn,..)
  • Identify key contact at Social Media platforms and maintain relationship. As Social Platform Expertgain skills and confidence, they will be asked to manage bigger problems and a greater number of clients, and play an expanded leadership role on client service teams. Social Platform Expertare expected to expand their knowledge of social platforms while continuing to build their team and client leadership skills.



    The ideal candidate:
  • 4-7 years experience in social marketing, with proven examples of strategies developed for well-known brands in the social media space
  • Strategically strong. Understands the client’s business and is able to connect business challenges and social strategy/tactics.
  • Expert in understanding of social media and established understanding of the wider digital communications landscape
  • Passionate about quickly-evolving digital/social media environment with a strong POV to share with clients and colleagues
  • Research skills, with the ability to generate data-based insights to weave into the strategy process
  • Ability to work effectively, proactively and seamlessly amongst an integrated agency team
  • Superior communication, organizational, and time management skills - Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
  • Eye for innovation and the next emerging platform or partner to consider as part of a social strategy results
  • Candidate must have data analytical skills and spreadsheet capabilities; can build detailed business case/ROI modeling
  • Candidate must demonstrate: a proven track record of social consulting engagements that produced positive business results; a portfolio of strong brands and/or industry breadth or depth; and a deep knowledge of business and social. - Candidate must have experience collaborating closely with key decision influencers (e.g. external technology/service partners, internal cross-functional team of Brand Planners, Creative Directors, Engineers, Account Directors,
  • Analysts, and other digital experts), in order to pool relevant knowledge and skills to recommend industryleading social marketing solutions
  • Applying social/digital media in your own life – please include links to your relevant social media spaces.
  • Previous experience in social oriented agency preferred