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Social Media Planner

Social Media Planner

Requisition ID 
US-NY-New York
Posted Date 

More information about this job


Social.Lab applies Direct Marketing principles to Social Media. We leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant/more engaging, insure it gets traction, and assure it drives results -­‐ from awareness to sales. In the US, we strengthen Ogilvy with in-­‐depth social platform expertise in Consumer engagement (including audience development, awareness & impact campaign), social CRM campaigns, and Social Performance campaigns. 

We are embedded within Ogilvy and functions seamlessly with other disciplines.

Social.Lab has 75 employees and offices in 5 markets: Belgium, France, Netherland, UK and US. We manage campaigns in 70 markets. We work with clients including  IBM, Philips, IKEA, Nestlé, L’Oréal, Ferrero, BMW, Mini, Aetna, E*TRADE, European Parliament, WWF, and British Telecom.


  • Finalize and execute the blueprint of a campaign on social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest). Blueprints include campaign structure, bidding strategy, detailed versioning per segment, integration of A/B testing of artwork, copy or call to action and planning of the test to run.
  • Set up campaign on PMD platform of choice including: credit validation, media allocation, tracking performance and optimization, detailed planning of the campaign (week, day, hour, frequency) and tagging rules.
  • Implement a pool of unique targeting mixing:
  • Relevant targeting options offered by each platform
  • Ad-­‐hoc targeting he designs
  • Custom targeting based on tagging (website, app, mobile app,...) or database.
  • Execute quality check of the creative assets and when relevant manage the approval of these assets.
  • Identify the variables that can be optimized and execute optimization.
  • Aggregate results and prepare weekly summary and key learnings.
  • Prepare potential recommendations to Social Strategists based on the insights revealed through execution/optimization to re-­‐adjust future plans.


  • 1-3 years experience in social campaign management.
  • Understanding of social platforms ecosystems formats, targeting options, tracking tool, and reporting. 
  • Expert in optimization of ongoing social campaigns on Facebook and Twitter through PMD platforms. 
  • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
  • Candidate must have spreadsheet capabilities; can build detailed business reporting
  • Demonstrate a proven track record of social campaign management that produced positive business results.
  • Previous experience in paid social agency preferred.