• Eicoff - Media Buyer - DRTV

    Posted Date 2 months ago(4/27/2018 5:40 PM)
    Requisition ID
  • Overview

    Eicoff is a full-service advertising agency and division of Ogilvy & Mather focused on direct response broadcast media.  Our specialty is providing media, creative and consulting services related to short-form direct response television.  We pride ourselves in fostering a positive work/life balance.


    Are you currently in a digital position but would like to learn and delve into the world of Television -- this may be a new exciting challenge for you.


    We're looking for a candidate who is eager to develop media recommendations through data analysis.  Someone who is interested in utilizing their digital expertise towards analyzing and optimizing Broadcast and Digital media or has 3-4 yeras of traditional DRTV buying experience.


    • The buyer will be responsible for planning, negotiating, and buying national and local broadcast.
    • Performing various calculations to determine projected response levels, call volumes and audience delivery.
    • Conferring with the other members of the media team to meet client marketing goals and objectives.
    • Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis.
    • Inputting and maintaining daily/weekly schedules.
    • Handling billing discrepancies with vendors. 


    3-4 years DRTV buying experience along with:

    • Being comfortable working with budgets and numbers.
    • Excellent verbal and written skills.
    • Strong quantitative and analytical skills.
    • Exceptional organizational skills, multi-tasking capabilities and detail oriented.
    • Computer literate with proficiency in Excel, Work and Power Point.
    • Strong communication and people skills; positive attitude and team player.
    • Experience buying local markets and national media is preferred.
    • Prior knowledge of Media Tools and CoreDR is a plus but not required.


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