• Vice President, Lifestyle Public Relations

    Posted Date 1 month ago(3/15/2018 3:09 PM)
    Requisition ID
    2018-2966
    Location
    US-NY-New York
    Department
    Public Relations
  • Overview

    Ogilvy is currently seeking a Vice President to join our brand marketing team, leading a global lifestyle/luxury PR account. Our VP will be responsible for managing the client relationship and brand strategy, along with fostering a positive team culture. Our VP will have a demonstrated record of developing and executing successful public relations programs and have strong knowledge of luxury and retail industries. The ideal candidate comes with an entrepreneurial spirit, thrives in an integrated marketing environment and proactively brings fresh ideas and inspiration to the client and account team.

    Responsibilities

    • Independently leads day to day account operations and serves as a primary client contact, creating overall strategy for the account.
    • Responsible for building relationships with key day-to-day client contacts to ensure that client/agency relationships exist on multiple levels/points of contact and grow over time.
    • Engages other leaders to enhance offerings and counsel to key clients; expertise working across multiple agencies and marketing disciplines.
    • Ensures effective communication and management of client expectations and that team is completing their deliverables on strategy, on time and on budget while servicing the client at an appropriate level. 
    • Provides strategic counsel, develops long-term plans, insights and program recommendations for clients, demonstrating a thorough understanding of their business, industry competition and relevant media.
    • Cultivates relationships with senior leaders and key players within Ogilvy and across business units within compass point and taps them as appropriate to provide perspective and add value.
    • Develops and manages multiple projects and programs including strategies implementation plans, evaluation mechanisms, staffing plans, budgets and timelines.
    • Accountable for final review of all communications, reports and client materials developed by account team.

    Business Health/Growth Driving:

    • Manages overall financial performance of accounts and to staff utilization targets.
    • Forecasts client revenue on assigned account(s) and projects.
    • Scopes accurate budgets for clients on projects and retainers and obtains client approval.
    • Identifies and develops new business opportunities within the practice.
    • Develops and directs new business program development and/or presentations.
    • Leads the organic growth and maintenance of assigned accounts. Create and sells in ideas for new programs/proposals.
    • Cultivates an area of specialty or subject matter expertise that adds value to prospects and existing clients.

    People Leadership:

    • Serves as a positive role model and mentor to others and drives a positive, collaborative work culture.
    • Provides regular direction and support to direct reports, ensuring they have clear expectations, training and timely performance feedback.  as provides ongoing guidance on career development plans.
    • Manages staff to maximize performance and productivity to meet/exceed client expectations; efficiently works to address under performers.
    • Actively engages in efforts to identify, grow and retain top talent.
    • Actively recruits, interviews and identifies best-in-class staff; responsible for team hiring and staffing decisions.

    Qualifications

    • Minimum of 8-10 years of experience in public relations, with expertise in lifestyle accounts a must. Luxury account experience highly preferred.
    • Broad understanding of the luxury industry and consumer lifestyle landscape, including emerging products and influencers
    • Demonstrated project management skills and the ability to set priorities, develop work plans, and monitor progress.
    • Excellent written and verbal communication skills are essential.
    • Previous experience managing and mentoring junior level staff.
    • Bachelor’s Degree required.

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