*THIS ROLE IS WITH Effective, an Ogilvy Company (http://www.effectiveinc.com).
Effective is an experience agency that embraces digital complexity through a measurable, human-centered design approach. We use comprehensive insight to help clients discover unmet opportunities and build transformative customer experiences.
With more than a decade of raising the bar, our purpose- driven, diverse teams share their expertise in design thinking, customer insights, data strategy, and technology to empower clients and achieve long-term success.
The Senior Data Strategist will lead development and execution of comprehensive data and measurement strategies across a range of digital products and platforms. The Senior Data Strategist will work closely with clients to understand both business and user experience objectives in order to establish key performance indicators (KPIs), analytics tools and methodologies needed to evaluate success. This role will work closely with Product, Technology and Design teams to define tagging strategies, lead and validate analytics setup, and implement testing strategies as needed. The Senior Data Strategist will also be responsible for ongoing data mining and analysis, as well as be expected to distill and present actionable insights based on data to inform design decision-making and communicate the effectiveness of design solutions. The Senior Data Strategist will serve as the day-to-day measurement point for key clients in addition to playing a significant thought leadership role internally as Effective continues to evolve as an industry-leader in user experience (UX) measurement and data-driven design.