• Eicoff - SEO Strategist

    Posted Date 3 weeks ago(4/4/2018 11:05 AM)
    Requisition ID
  • Overview

    Eicoff is a full-service advertising agency and division of Ogilvy & Mather focused on direct response broadcast media.  Founded in 1958 by Alvin Eicoff and located downtown Chicago on Michigan Ave. Our specialty is providing media, creative and consulting services related to short-form direct response television.  We pride ourselves in fostering a positive work/life balance.


    SEO Strategists are expected to understand, communicate and execute all things related to Paid Search, including keyword management, budget management, and integrated media leadership. 


    The SEO Strategist is someone who has an entrepreneurial spirit, is passionate about all things related to paid search and digital, and cares for their team and their clients like family. 


    You will be managing campaigns and relationships, developing big-picture business strategies and striving for client growth. You will be working with various teams, including analytics to manage campaign strategy, and integration with new media and technology partners. You’ll setup and launch new campaigns, be involved with growing our search practice and help establish best practices.


    We’d like you to be highly familiar with the best industry practices of paid search. You’ll understand the core concepts behind bid and budget strategies, have knowledge of A/B and multivariate testing, and know how to pull intelligence from Excel and analytics.  We also hope that you’d understand the basic concepts behind other mediachannels and be able to explain the value search brings to an overall integrated media plan. 


    We’re looking for a digital native – someone who is equally comfortable evaluating and negotiating with vendors, developing relationships with clients, and supporting your teammates.


    • Day-to-day supervision of client paid search programs including strategic approach, bid recommendations and performance
    • Strong relationships with search community vendors for optimal service and results
    • Interface and present to clients on regular basis
    • Contribute to paid search new business pitches
    • Perform as a leader with minimal supervision 


    • At least one year of paid search experience - client facing a plus! 
    • Maintain and build upon a large sized keyword campaign across a global footprint
    • Solid knowledge of Google AdWords, Bing AdCenter, tracking and tagging methods, and various analytic packages. Kenshoo, DoubleClick and/or Marin knowledge is a plus.
    • Work closely with account teams to conceptualize projects, implement campaigns, and deliver reporting
    • Ability to work with tight deadlines and on multiple projects
    • Strong organizational skills with attention to detail
    • Work on multiple projects concurrently, demonstrating a mature ability to handle many things at once under pressure
    • Work independently to identify areas of opportunity and improvement
    • Demonstrate an active interest in advancing the success of our clients


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