• Senior Account Executive, Healthcare Public Relations

    Posted Date 2 months ago(4/17/2018 10:58 AM)
    Requisition ID
    2018-3171
    Location
    US-NY-New York
    Department
    Account
  • Overview

    Ogilvy Public Relations is currently looking for a Mid-level communications professional with professional job experience capable of handling a broad range of projects with a high degree of independence and sound judgment. Our SAE will possess the ability and experience to play a primary, independent implementation role in client work.  

    Responsibilities

    • Account management: Maintain day-to-day contact with the client; ensure timely delivery of projects; oversee daily monitoring including editing daily report; manage specific projects that are part of a larger campaign; develop programming with senior account team; supervisor more junior staff to ensure they have a balanced workload and the information they need to complete tasks on deadline
    • Project implementation: Manages the implementation of PR plan, including press conferences, media briefings, analyst meetings, media tours, third-party advocacy programs, b-roll shoot
    • Media outreach: Pitch trade and consumer reporters; develop relationships with reporters; develop media pitch; contribute to the design of and execute media relations campaigns
    • Editorial: Draft PR materials, including press releases, backgrounders, pitch letters and other documents; edit writing of junior-level staffers; oversee referencing, assist as needed
    • Finance: Oversee the preparation of monthly team activity reports; develop and maintain financial trackers for projects; develop budgets for programs with minimal supervision; ensure vendors are paid on a timely manner
    • Business development: Assist with new business development, including taking an active role as part of the development/pitch team; attend brainstorms; gather and organize information, and assist with program development, as requested
    • Research: Help with research, including Internet searches, third-party audits, media audits, identification of KOLs; evaluates and analyzes information and data, including development of succinct, accurate summaries and analyses of research

    Qualifications

    • 3+ years experience in healthcare public relations
    • Experience with data regulatory, FDA approval communication required
    • Skilled in handling direct client contact
    • Demonstrating program development and presentation skills
    • Ability to counsel clients
    • Skilled at conceptualizing and producing programs
    • Proactively works to increase presentation skills, especially when speaking with the client and at team meetings
    • Able to garner media placements/interviews supporting client objectives 
    • Understands the programs objectives and strategies, can explain outcomes of all major clinical trials and studies pertaining to the brand, has a thorough understanding of the brand’s competitive landscape
    • Able to develop first drafts of documents and presentations with minimal edits
    • Experienced at running at least two events (media briefing, medical meeting logistics, b-roll shoot)
    • Continues to build and apply specialized expertise in particular subject or functional areas; has developed at least one area of expertise in the healthcare arena - e.g., writing, media outreach, data communications, consumer program development, digital communications
    • Develops budgets independently and/or in conjunction with other team members
    • Demonstrates initiative in identifying and proposing enhanced ways to advance team, group, agency and client interests 
    • Operates with a high degree of independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members
    • Applies sound judgment in anticipating and taking action to avoid many workplace and client issues and problems
    • Demonstrates proficiency in managing agency and client resources:  people, time and money

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