• Account Executive, Healthcare Public Relations

    Posted Date 3 months ago(4/25/2018 4:18 PM)
    Requisition ID
    2018-3212
    Location
    US-NY-New York
    Department
    Account
  • Overview

    Ogilvy Public Relations is currently seeking an account executive to join our growing Healthcare practice. We are searching for a PR professional with the ability and experience to play a primary implementation role in client work and must have basic public relations, writing, media, organizational, research and production skills. 1-3 years experience in Healthcare public relations required.

    Responsibilities

    • Performs day-to-day account work which may include: drafting a wide range of written materials, coordinating events, maintaining client and media contact, managing projects performed with and by others and supervising more junior staff.
    • Is fully familiar with group’s communications plans for accounts and understands and tracks clients’ businesses. 
    • Has developed a basic understanding of the brand/therapeutic category, including the science and trial data associated with the brand and its competitors.
    • Drafts sound, credible documents such as client memos, news releases, case histories, byliners, backgrounders, op-ed pieces, brochures and collateral materials.
    • Executes media and advocacy relations activities and has working knowledge of media, advocates and their needs.
    • Acts as a liaison between client, outside suppliers (graphic designers, photographers, A/V houses, etc.) and, as appropriate, other internal and external audiences (e.g., employees, media, interest groups).
    • Implements events such as press conferences, media briefings, analyst meetings, media tours third party advocacy, etc.
    • Interfaces with client contacts and others in a professional, positive and appropriate manner.
    • Contributes during team meetings and has a point of view based on his/her understanding of the program, the brand and its competitors
    • Pursues opportunities for enhancing involvement and contributions to the account, team and agency.
    • Routinely applies understanding of budget development and budget monitoring.
    • Contributes to the development and presentation of new business programs for potential and existing clients.

    Qualifications

    • 1-3 years experience in Healthcare public relations required.
    • Can monitor with minimal supervision - daily monitoring, monitoring at conferences, and around breaking issues
    • Can spot errors in media coverage of the brand/client based on their understanding of the product/study outcomes
    • Can write/own first draft of a media results deck/document
    • Has sound working knowledge of graphics, production and printing, video and broadcast, IT and emerging media.
    • Balances work load and tasks, communicating effectively with team members to reliably implement assignments on budget and on deadline.
    • Exemplifies solid teamwork capabilities while beginning to build supervisory skills.
      •Begins to build and apply specialized expertise in particular subject or functional areas
    • Can write or call-in a pitch with minimal supervision
    • Operates with a high degree of independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members.

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