• Senior Brand Planner - US Hispanic

    Posted Date 2 months ago(5/14/2018 11:57 PM)
    Requisition ID
    2018-3230
    Location
    US-FL-Coral Gables
    Department
    Strategy/Planning
  • Overview

    We are looking for a US Hispanic Sr Planner for a freelance position.

    The Sr. Planner leverages industry knowledge to provide key insights and strategic recommendations for positioning a client's business/products. The Sr. Planner will collaborate with the client and other Ogilvy staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications contact plans. Also, this position will be responsible for providing input throughout the creative development process to ensure all client deliverables are “on strategy”. The Sr. Planner will help define key performance indicators and measurement for programs Ogilvy delivers to ensure that strategies and tactics deliver against client goals and objectives and provide expected returns. The Sr. Planner will also monitor the success of the programs to demonstrate customer value as well as to ensure that the strategy adapts to important client and market changes.

    Responsibilities

    • Development of brand strategies, writing creative briefs, guiding development and presentation of the creative work
    • Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts

    Qualifications

    • Bilingual (eng/spa) a must
    • 5+ years of experience in at least one aspect of strategic planning or related field
    • Bachelors degree
    • Familiarity with most forms of quantitative and qualitative research methodologies and working knowledge of when and how to apply them to a given client challenge
    • Ability to work directly with clients and develop relationships accordingly on behalf of the agency
    • Management of planners and associate planners
    • Demonstrated talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical
    • The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client’s thinking about the potential of their business
    • This role is the transition period from being a day-to-day planner to becoming a planning director with full responsibility for an account

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