Social.Lab applies Direct Marketing principles to Social Media. We leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant/more engaging, insure it gets traction, and assure it drives results -‐ from awareness to sales. In the US, we strengthen Ogilvy with in-‐depth social platform expertise in Consumer engagement (including audience development, awareness & impact campaign), social CRM campaigns, and Social Performance campaigns.
We are embedded within Ogilvy and functions seamlessly with other disciplines.
Social.Lab has 75 employees and offices in 5 markets: Belgium, France, Netherland, UK and US. We manage campaigns in 70 markets. We work with clients including IBM, Philips, IKEA, Nestlé, L’Oréal, Ferrero, BMW, Mini, Aetna, E*TRADE, European Parliament, WWF, and British Telecom.