• Social Analyst, Community

    Posted Date 2 weeks ago(5/10/2018 3:06 PM)
    Requisition ID
    2018-3250
    Location
    US-IL-Chicago
    Department
    Social
  • Overview

    We combine creative content ideas with smart paid media strategy to drive business results.

     

    Ogilvy & Social.Lab develop integrated dynamic content strategies that make brands, sales and customer value grow. We match great creative ideas with effective distribution and leading expertise in paid media in social. 

    • We have social platform expertise in:
    • Consumer engagement (including audience development, awareness & impact campaign)
    • Paid social media execution
    • Social insights, research, and persona
    • Social CRM campaigns
    • Social Performance campaigns
    • Creative best practices
    • Influencer strategy

     

    Ogilvy & Social Lab client’s portfolio includes: IBM, Philips, Aetna, Nestlé, American Express, Showtime, Southwest, British Airways and UPS.

    Responsibilities

     

    Social Analyst, Community will work on a specific portfolio of brands. Through a strong understanding of social platforms they take an active role in all aspects of a social project—identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework.

     

    • Assist in developing social campaign strategies from briefing to final reporting (setting goals and KPIs, targeting and segmentation, creative approach, post formats, budgets and media pressure, metrics and tracking strategy, A/B testing, and reporting).
    • Support a team of strategists by providing ongoing guidance, support, mentorship, and training to ensure the team’s performance and overall career development.
    • Work closely with clients and account/strategy teams to leverage research and analyze social data and weave relevant insights into engagement strategies
    • Ensure the strategic representation of Social Lab within agency or departmental task forces, project work or new business as needed.
    • Maintain relationship with Social Media Platforms partners (Facebook, Twitter, LinkedIn,..)

    Qualifications

    • 0-1 years experience in social campaign management.
    • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
    • Must have spreadsheet capabilities; can build detailed business reporting
    • Passionate about quickly-evolving digital/social media environment with a strong POV to share with clients and colleagues

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