• Director, Strategic Services – Loyalty and Customer Engagement

    Posted Date 3 weeks ago(5/25/2018 4:40 PM)
    Requisition ID
  • Overview

    The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing loyalty and customer engagement agency.  We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers. 


    As a Director in the customer engagement strategy function of our Strategic Services team, you will be contributing to the development of customer marketing strategy on behalf of TLG’s clients and leading loyalty and customer engagement projects. In leveraging your deep understanding of clients and industries, you’ll be responsible for providing strategic input and recommendations for the team. You will also enjoy building robust client relationships.


    • Work directly with clients to understand business needs and direction for strategic projects. Identify and recommend new strategic projects or white space opportunities
    • Develop strategic frameworks and recommendations for customer engagement within existing loyalty programs, and for new loyalty strategies
    • Lead the strategic development of omni-channel communications planning, integrating the latest trends in digital marketing, data-driven marketing, personalization, social and gamification
    • Collaborate with client services, analytics, campaign operations and creative teams to support the strategy, execution and measurement of programs and campaigns, and to leverage data to guide strategy formulation
    • Support new business development with strategic insights, concept generation, customer research and case study development
    • Contribute to TLG thought leadership in the loyalty and customer engagement space
    • Maintain excellent familiarity with the loyalty and customer engagement space


    • Bachelor’s degree in Business, Marketing, Economics, Finance or related field
    • 8+ years of relevant marketing experience. Marketing experience in travel and hospitality ideal
    • Deep experience with loyalty programs, customer engagement, customer analysis, business metrics, program and promotional tracking & evaluation required
    • Strong strategy skills in leveraging digital marketing, data-driven marketing, social, gamification
    • Able to build deep client and industry knowledge, and identify trends, gaps and opportunities from data and client/industry information
    • Agency experience is preferred, but strategic client-side experience will also be considered
    • Able to lead marketing projects and work independently on promotional and tactical planning
    • Good listener with demonstrated experience building positive client relationships
    • Strong storytelling and presentation development skills
    • Comfortable with ambiguity; able to change direction when required by client or project needs
    • Up to 25% travel


    You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities.  Your confidential inquiry is encouraged.


    The Lacek Group

    900 2nd Avenue South, Suite 1800

    Minneapolis, MN  55402


    The Lacek Group is an Equal Opportunity Employer


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