• Paid Social Director

    Posted Date 3 months ago(5/29/2018 10:45 AM)
    Requisition ID
    US-NY-New York
  • Overview

    We are looking for a talented Director to join our fast-growing and dynamic North America team. You will help lead paid social operations within our social capability and strategic WPP partnerships, with one of Ogilvy’s largest clients. You will help lead the paid social team and will provide strategic direction and leadership within the group but also key clients and agency stakeholders. In addition, you will work across WPP agencies and internal groups, and will be responsible for key strategic partnerships and growth development.


    • Lead the development and execution framework of innovative paid social media plans across the group and client
    • Lead and develop cross-discipline communication planning and drive synergy with Paid Search, Programmatic, Display, Content Syndication, etc
    • Design comprehensive media and strategic frameworks that address client objectives and challenges
    • Develop strong client relationships and build trusted partnerships
    • Build, develop and maintain effective WPP agencies relationships
    • Manage paid social team, including Social Supervisors, Social Planners and Assistant Social Planners
    • Recommend innovative strategic and media tactics consistent with media and content briefing
    • Build and maintain strong relationships with vendors, including Facebook, Twitter, LinkedIn, Snapchat, etc
    • Demonstrate ability to present strategies/plans/pitches to all level of clients
    • Develop, train, coach and motivate team of Assistant Social Planners, Social Planners, and Social Supervisors
    • Proactively seek out for media opportunities and/or industry news to develop sharp and up-to-date approach to media planning, and disseminate across the team
    • Work together with the management to identify and grow incremental business opportunities
    • Develop thought-leadership and vulgarize/provide owned POVs to clients and partners
    • Keep a close relationship with Social.Lab HQ and other hubs in order to benefit from best practices but also educate other markets with US cases
    • Proactively seek out to design effective media cases
    • Enlarge the opportunities of paid social by exploring new pilots and work with other Directors to build proprietary tools
    • Integrate team of experts into our different client/agency team while keeping the culture, mindset, and knowledge of Social.Lab
    • Manage professional relationships with WPP agency leaders and practice leaders
    • Lead tenures of team meetings around industry news and social cases
    • Build social newsletter and work with agency leads for distribution


    • Bachelor’s degree in Advertising or Communications
    • 7+ years of experience in digital media planning (preferably paid social), including 3+ years management experience required
    • Large agency experience preferred
    • Very strong experience in developing robust, creative, innovative and sharp paid social strategies and media plans
    • Strong understanding of digital landscape and how/where bridges are build between paid social and other channels
    • Strong team management and coordination
    • Extensive experience in writing and presenting relevant information
    • Ability to evaluate, design and execute streamlined processes across clients and within the group
    • Ability to stimulate and motivate junior talents team and develop team skills and careers
    • Strong track of record of business growth and incremental scope conversions
    • Strong technical knowledge of paid social tools and external vendors


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