• Assistant Social Media Planner

    Posted Date 2 weeks ago(6/29/2018 11:02 AM)
    Requisition ID
    2018-3525
    Location
    US-NY-New York
    Department
    Social
  • Overview

    Ogilvy applies Direct Marketing principles to Social Media. We leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant/more engaging, insure it gets traction, and assure it drives results -­‐ from awareness to sales. In the US, we strengthen Ogilvy with in-­depth social platform expertise in Consumer engagement (including audience development, awareness & impact campaign), social CRM campaigns, and Social Performance campaigns. 


    Responsibilities

    • Assist in the execution and finalization of campaigns on social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest). This includes campaign structure, bidding strategy, detailed versioning per segment, integration of A/B testing of artwork, copy or call to action and planning of the test to run.
    • Support Social Media Planners with setting up campaigns on the PMD platform of choice including: credit validation, media allocation, tracking performance and optimization, detailed planning of the campaign (week, day, hour, frequency) and tagging rules.
    • Identify the variables that can be optimized and execute optimization.
    • Aggregate results and prepare weekly summary and key learnings.
    • Prepare potential recommendations to Social Strategists based on the insights revealed through execution/optimization to re-adjust future plans.

    Qualifications

    • Entrepreneurship mindset
    • Analytical 
    • Social media enthusiast with an established understanding of the wider digital communications landscape.
    • Left and right brained: demonstrate creativity in data analysis and understanding.
    • Curious and have a “test, learn and optimize” culture
    • They like to push the limit and break the silo’s.
    • 0-1 years experience in social campaign management.
    • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
    • Must have spreadsheet capabilities; can build detailed business reporting
    • Previous experience in paid social/advertising internship preferred.

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