• Marketing Strategy Director

    Posted Date 3 weeks ago(7/24/2018 2:55 PM)
    Requisition ID
    2018-3651
    Location
    US-CO-Denver
    Department
    Strategy/Planning
  • Overview

    Strategy Directors are a critical combination of doer, thinker & leader – as an individual contributor they are responsible for uncovering core insights from all research conducted, in order to deliver strategically sound marketing approaches, develop positioning and branding strategies, as well as creating strategic and tactical employee activation, sales enablement and b2b marketing plans.  At the same time, they are looked to as a strategic leader - using their deep understanding of our client’s business, the industry, and the customer (sales or employee-based) perspective. They bring key insights, best practices and strategic recommendations to their sr. account partners - helping to drive the success of the account, co-developing the overall strategic approach, and identifying opportunities to grow and add value to the client’s business.  Internally, they develop and sustain strong collaborative relationships with account and creative teams, as well as with Ogilvy network partners.

    Responsibilities

    Client Consulting/Business Development

    • Strategic consultant to clients - understands their business, market trends, cultural challenges and competitive landscape and uses that knowledge to educate internal teams and inform innovative solutions that foster strong valued partnerships with clients. Understands clients’ current position within the industry, making adjustments to strategy based on changing market conditions, providing on-going, proactive relationship value to clients.
    • Deep understanding of Ogilvy 360 capabilities and Ogilvy Employee Experience value proposition, in order to identify opportunities and help convert them to compelling innovative solutions.
    • Excellent ability to act effectively as a “sales advocate” to sell in recommended strategies and implementation plans (research, marketing and marcom) with clients.
    • Consistent ability to identify, develop and escalate and/or successfully sell new opportunities within existing accounts.

    Relationships/Leadership

    • Actively develops strong and successful relationships both internally and externally.  Successful in developing strong bonds with internal creative and account teams as well as externally with clients and Ogilvy partners.  Able to work collaboratively with strategy peers. 
    • Established leader in in defining sales enablement, employee activation and account strategies that translate into effective work streams for Ogilvy.
    • Outstanding and engaging presenter - ability to read an audience, engage at the appropriate level, sell the idea, draw out the audience, thoughtful listener.
    • Exceptional communications skills - ability to read and flex to different communication styles, read and influence challenging situations, provide concise communications to all relevant parties in a timely manner.
    • Excellent ability to energize a team through strategic insights, uniting toward a common goal through communication, business knowledge, respect and collaboration.
    • Ability to educate other Ogilvy partners about the most effective strategic consulting processes, emphasizing the functional, foundational elements of the employee experience practice.
    • Recognizes and shares key internal knowledge to account, creative and other departments to fully realize the strategy in implementation.
    • Capable of developing cross-industry/cross-account/cross-project transfer of knowledge to leverage existing strategies, increasing efficiency and effectiveness.

    Strategy

    • Outstanding ability to run high quality strategy engagements-  analyzing the existing research around the market, competitive resource data, conducting qualitative research that may include stakeholder, client or customer interviews and commissioning additional research/analysis as necessary to define and deliver on the strategy.
    • Strong advocate of the VOC (voice of customer), sometimes being sales or internal audiences, by obtaining key target audience insights that provide a fair point-of-view of the target audience.
    • Ability to develop and deliver strategically sound solutions for positioning the business/product lines, as well as GTM strategies, including short- and long- term strategies.
    • Develops and produces high quality marketing strategies and plans for assigned clients
    • Writes outstanding, thoughtful briefs, based on insights gleaned from research
    • Strong understanding of measurement with keen ability to recommend trackable marketing objectives, implement metric measurement systems and report results as [case study] proof of need for proper strategy.

     

     

     

    Develop Strategic Recommendations: 40%

    • Work with Account Director to develop account plans that specify key strategies/objectives, roadmaps, success metrics and resources to meet client goals
    • Help drive specific project strategies. Develop and present findings and recommendations as needed for all strategic engagements
    • Review approaches and statements of work for strategic engagements

     

    Actively Participate in or Lead Client Interaction/Meetings: 30%

    • Drive and facilitate marketing consulting engagements and strategic review sessions (may include messaging workshops, employee activation input sessions, sales enablement planning or general business consulting).
    • Attend and participate in key client strategy sessions.

     

    Lead Discovery Process: Marketing Research, Analysis and Planning: 20%

    • Review and synthesize client background materials
    • Recommend research approach and execute on that approach, as appropriate. Manage third-party research vendor when required for social, qualitative or quantitative research
    • Conduct primary research including one-on-one interviews (Sales, stakeholder, customer, etc.), competitive research assessments, trend and market research

     

    Support Internal Marketing Initiatives: 5%

    • Support internal marketing projects, including messaging, IMC planning and content creation, and thought leadership initiatives.
    • Perform research for marketing initiatives including, but not limited to, target audience research, market size estimates, general market and competitive research, and preliminary revenue models.

     

    Miscellaneous: 5%

    • Participates in department team sharing and learning opportunities to build overall skill set, approach and offerings.
    • Develop and strive to achieve annual individual objectives aligned with established company objectives.
    • Identify key education and skills building opportunities to enhance Ogilvy’s strategic offerings.
    • Any other duties as determined and assigned by supervisor

    Qualifications

    • Bachelors degree in Marketing, Business, Advertising or related area
    • 10+ years of experience in marketing strategy, sales enablement, B2B content strategy or related area
    • Demonstrated experience in research, account planning, strategic plan development, facilitation, and delivering high quality findings and corresponding strategic recommendation
    • Deep understanding of different forms of quantitative and qualitative research methodologies and expert knowledge of when and how to apply them to a given client challenge
    • Ability to quickly understand sales, marketing, communication, creative and technical situation
    • Strong understanding of measurement, measurement systems and reporting tools.
    • Experience with technical or more complex B@B accounts
    • Ability to develop, articulate and substantiate our POV on all strategic engagements
    • Excellent communication skills, including ability to work with senior executives, develop insights, synthesize into recommendations, present findings, and facilitate client workshops
    • Excellent written and verbal communication skills
    • Ability to collaborate across agency disciplines, with Ogilvy and the client
    • Strong leadership skills

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