Ogilvy

  • Group Planning Director

    Posted Date 2 months ago(9/13/2018 3:01 PM)
    Requisition ID
    2018-3862
    Location
    US-NY-New York
    Department
    Strategy/Planning
  • Responsibilities

    Group Planning Director

     

    Working on a team of modern marketers serving a global technology brand.

     

    • We deliver award-winning, effective creative work to clients we love and with whom we have closely collaborated for decades.

     

    • We bring together the best of WPP, including Ogilvy and GroupM, to break new ground in marketing, creative technology and product development.

     

    • Quite honestly, we relish the pace of, and geek out on the breakthroughs in, the technology category from artificial intelligence to quantum computing.

     

    • We love smart, hands-on people unafraid to express themselves and to push for the best work, but always humble enough to collaborate with and amplify the talents of others on the team.

     

     

     Responsibilities

     

    • Help our most senior clients shape their marketing strategy, from sizing market opportunities and setting annual objectives, to mapping a communications architecture, audiences and messaging

     

    • Ensure the highest quality briefs and strategic inputs are fed into the creative department, partnering with the CCO, ECDs and Account leads

     

    • Work in partnership with Account, Media and Creative to continually drive creative and go-to-market plan excellence

     

    • Relentlessly raise the bar of best practice across the account, pushing beyond the bounds of traditional marketing and embedding the brand into culture

     

    • On the account’s global leadership team, provide a voice that directs the future of the account while openly collaborating with talented peers

    • Partnering across all disciplines and functions of the team to find new ways to provide value for our clients and help shape the most cross functional integrated team

     

    • Nurturing the capabilities and careers of 6 Planners ranging from Juniors to Planning Directors, from Brand to Social and Digital Planners

     

    • Alongside the Account and Creative leads, setting the focus and shaping content for weekly meetings with the client CMO

     

    • Beyond the account, contributing to culture, learning and development and new business in Ogilvy USA’s strategy department, reporting into the CSO and Head of Brand Planning

     

    • The role includes some travel, but extensive global travel is not a must

    Qualifications

    Your Capabilities

     

    • 12–15+ years experience in a strategic role within an agency

     

    • Thrive in a fast-moving category and team, providing direction on 20+ projects

     

    • Adept at building relationships with C-Suite and SVP-level clients

     

    • Experience in the technology category or strong interest in technology a must

     

    • Experience developing integrated campaigns drawing on subject matter expertise in brand planning, digital and social strategy, journey planning +

     

    • Fluency in data-driven decision making, in collaboration with Analytics peers

     

    • Confident advising on traditional and emerging research methodologies

     

    • Experience in B2B marketing a plus but not a mandatory

     

    • A collaborative team player who enjoys the partnership between Account, Creative, Media and Planning

     

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