• Group Planning Director

    Posted Date 6 months ago(9/13/2018 3:01 PM)
    Requisition ID
    US-NY-New York
  • Responsibilities

    Group Planning Director


    Working on a team of modern marketers serving a global technology brand.


    • We deliver award-winning, effective creative work to clients we love and with whom we have closely collaborated for decades.


    • We bring together the best of WPP, including Ogilvy and GroupM, to break new ground in marketing, creative technology and product development.


    • Quite honestly, we relish the pace of, and geek out on the breakthroughs in, the technology category from artificial intelligence to quantum computing.


    • We love smart, hands-on people unafraid to express themselves and to push for the best work, but always humble enough to collaborate with and amplify the talents of others on the team.





    • Help our most senior clients shape their marketing strategy, from sizing market opportunities and setting annual objectives, to mapping a communications architecture, audiences and messaging


    • Ensure the highest quality briefs and strategic inputs are fed into the creative department, partnering with the CCO, ECDs and Account leads


    • Work in partnership with Account, Media and Creative to continually drive creative and go-to-market plan excellence


    • Relentlessly raise the bar of best practice across the account, pushing beyond the bounds of traditional marketing and embedding the brand into culture


    • On the account’s global leadership team, provide a voice that directs the future of the account while openly collaborating with talented peers

    • Partnering across all disciplines and functions of the team to find new ways to provide value for our clients and help shape the most cross functional integrated team


    • Nurturing the capabilities and careers of 6 Planners ranging from Juniors to Planning Directors, from Brand to Social and Digital Planners


    • Alongside the Account and Creative leads, setting the focus and shaping content for weekly meetings with the client CMO


    • Beyond the account, contributing to culture, learning and development and new business in Ogilvy USA’s strategy department, reporting into the CSO and Head of Brand Planning


    • The role includes some travel, but extensive global travel is not a must


    Your Capabilities


    • 12–15+ years experience in a strategic role within an agency


    • Thrive in a fast-moving category and team, providing direction on 20+ projects


    • Adept at building relationships with C-Suite and SVP-level clients


    • Experience in the technology category or strong interest in technology a must


    • Experience developing integrated campaigns drawing on subject matter expertise in brand planning, digital and social strategy, journey planning +


    • Fluency in data-driven decision making, in collaboration with Analytics peers


    • Confident advising on traditional and emerging research methodologies


    • Experience in B2B marketing a plus but not a mandatory


    • A collaborative team player who enjoys the partnership between Account, Creative, Media and Planning



    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed