• Influencer Marketing Manager

    Posted Date 3 weeks ago(10/2/2018 4:19 PM)
    Requisition ID
    US-NY-New York
  • Overview

    Are you obsessed with what’s new and what’s next? Are you constantly grounding your thinking in data? But really trusting your gut? Are you Googling everything always?


    At Ogilvy we challenge what it means to know social. We are the social experts within an agency of the socially competent. And our most important responsibility is translating all of it into real business results. We make brands matter by putting social at the heart of communications, brands and businesses. We are looking for someone to join our team that can marry media and the creative that fuels it.


    Ogilvy’s Social Practice is seeking a Senior Strategist of Influencer Marketing to work on a range of brands, bring social expertise and perspective in an integrated environment. Our new Senior Strategist will work on Social Media Influencer Marketing programs and must have a strategic mindset and deep knowledge in the social media space. We are seeking someone with superior relationship building skills and must also possess the ability to be a team leader and team player. The position will be responsible for leading the strategy and execution of day-to-day influencer marketing activities on behalf of brands, using influencers as brand advocates, content promoters, and content contributors


    • Craft full scale influencer campaigns from beginning to end, working cross functionally with Public Relations, Digital and Advertising teams
    • Develop and execute Influencer Program and Distribution Strategies
    • Create and conduct influencer briefs for clients and influencers
    • Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time
    • Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships
    • Determine KPIs and develop - or have an understanding of - influencer paid strategies
    • Analyzes and accesses success of campaign to provide valuable insights
    • Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
    • Work closely with the Head of Influencer Marketing to assist in managing account team to ensure that work is delegated to the appropriate personnel within the team structure
    • Provides proactive leadership to accounts, staff and clients
    • Efficiently and effectively plans and manages large-scale event


    • Minimum of 4-6 years of experience in social media influencer strategy; experience in driving talent partnerships
    • Strong consumer-driven relationship building history with demonstrated success in securing effective influencers for large scale campaigns
    • Strong project management, counseling, programming, people management and business development skills
    • Understanding of how to manage budgets and influencer fees
    • Experience managing people and teams, cross-office is a plus
    • Understands and can oversee influencer paid strategies and executions
    • Must have a strong understanding of developing and securing legal contracts with influencers, clients and legal counsel
    • Can develop influencer criteria, conduct audits and research
    • Has extensive experience working with influencer and content management tools
    • Understands influencer search tools and platforms to assess the effectiveness of an influencer


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