Ogilvy

  • Senior Social Strategist - Systems

    Posted Date 2 weeks ago(11/2/2018 1:52 PM)
    Requisition ID
    2018-4194
    Location
    US-NY-New York
    Department
    Social
  • Overview

    Senior Strategists work on a specific portfolio of brands. Through a strong understanding of social platforms they take an active role in all aspects of a social project—identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework. Senior Strategists are experts in understanding how social platforms can be leveraged not as a broadcast media but narrowcast, in designing engaging experience through insights, technologies and expertise, with a constant testing/learning approach. Senior Strategists design social media strategies that combines the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.

     

    Senior Strategists advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics. They understand how Social Media platforms (FB, TW, LK, YT,..) are organized and maintains a strong relationship with the different platforms ‘lead for his portfolio of brand. They activate the social media partner when needed (Nielsen studies, need of specific data,…) 

    Responsibilities

    • Social Strategists translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category,…).
    • Social Strategists analyze available insights and define overall Strategy in terms of Distribution and Amplification. This may include competitive analysis. They select Platform and define role and objective of each one in the global plan.
    • Social Strategists define content amplification principles including segmentation and contextualization approach.
    • They map all distribution segments per platform and associate budget needed based on KPI/objectives.
    • They recommend the format and placement to be leveraged based on the objectives of the campaign taking into consideration the budget limitation
    • They define the right advertising pressure to put in place to achieve the goals taking into consideration the budget limitation
    • They define the general tagging strategy, based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re-­‐engagement of people that did not convert with specific messages based on their last stage in the conversion funnel
    • They also define the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases.
    • As with any other digital acquisition/retention channel, social permits to precisely measure response rates, and easily test which formats, and creative options, drive the best returns. Social Strategists integrate in their strategies A/B testing and messaging matrix based on multiple targeting.
    • Social Strategists prepare/present necessary reporting for client/agency senior stakeholder distribution, based on drivers of performance and the KPI’s framework designed in its Strategy.
    • Social Strategists are responsible of evaluation of execution resources needed and of drafting budget.

    Qualifications

    • 3-5 years experience in social marketing, with proven examples of strategies developed for well-­‐known brands in the social media space
    • Strategically strong. Understands the client’s business and is able to connect business challenges and social strategy/tactics.
    • Expert in understanding of social media and established understanding of the wider digital communications landscape
    • Passionate about quickly-­‐evolving digital/social media environment with a strong POV to share with clients and colleagues
    • Research skills, with the ability to generate data-­‐based insights to weave into the strategy process
    • Ability to work effectively, proactively and seamlessly amongst an integrated agency team
    • Superior communication, organizational, and time management skills
    • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
    • Eye for innovation and the next emerging platform or partner to consider as part of a social strategy results
    • Candidate must have data analytical skills and spreadsheet capabilities; can build detailed business case/ROI modeling
    • Candidate must demonstrate: a proven track record of social consulting engagements that produced positive business results; a portfolio of strong brands and/or industry breadth or depth; and a deep knowledge of business and social
    • Candidate must have experience collaborating closely with key decision influencers (e.g. external technology/service partners, internal cross-­‐functional team of Brand Planners, Creative Directors, Engineers, Account Directors, Analysts, and other digital experts), in order to pool relevant knowledge and skills to recommend industry-­‐ leading social marketing solutions
    • Applying social/digital media in your own life – please include links to your relevant social media spaces
    • Previous experience in social oriented agency preferred

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