Senior Strategists work on a specific portfolio of brands. Through a strong understanding of social platforms they take an active role in all aspects of a social project—identifying brand’s issues, running competitive benchmark, forming recommendation, building architecture of programs, drafting the budget, defining the drivers of performance and the KPI’s framework. Senior Strategists are experts in understanding how social platforms can be leveraged not as a broadcast media but narrowcast, in designing engaging experience through insights, technologies and expertise, with a constant testing/learning approach. Senior Strategists design social media strategies that combines the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.
Senior Strategists advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics. They understand how Social Media platforms (FB, TW, LK, YT,..) are organized and maintains a strong relationship with the different platforms ‘lead for his portfolio of brand. They activate the social media partner when needed (Nielsen studies, need of specific data,…)