• Social Strategist

    Posted Date 1 month ago(1/15/2019 9:33 PM)
    Requisition ID
  • Overview

    We combine creative content ideas with smart paid media strategy to drive business results.


    We develop integrated strategies that help transform our clients’ businesses through customer value and business value. We match great creative ideas with effective distribution and leading expertise in paid social media. 


    We represent the social media marketing capability within Ogilvy. We offer an end-to-end integrated offering pulling together creative, media and data expertise to deliver nimble and result-driven campaigns for our clients.


    Our client portfolio includes: IBM, Philips, Aetna, Nestlé, American Express, Showtime, Southwest, British Airways, Jägermeister and UPS.


    Social strategists work on a specific portfolio of brands. Through a strong understanding of social platforms, they take an active role in all aspects of a social project—identifying brand’s issues, running the competitive benchmark, forming the recommendation, building the architecture of programs, defining the drivers of performance and the KPI’s framework.


    Strategists design social media strategies that combine the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.

    Strategists advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.


    Responsibilities include :

    • Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.).
    • Analyze available data and define overall strategy in terms of distribution and amplification.
    • Define content amplification principles including segmentation and contextualization approach.
    • Map all distribution segments per platform based on KPI/objectives.
    • Define the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases.
    • Recommend the format and placement to be leveraged based on the objectives of the campaign taking into consideration the budget limitation.
    • Define the general tagging strategy based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re-engagement of people that did not convert with specific messages based on their last stage in the conversion funnel.
    • Design strategies that focus on retention/acquisition objectives with sales, subscriptions, app downloads, etc. being the main KPIs.


    • 1-3 years experience in social marketing, with proven examples of strategies developed for well-known brands in the social media space.
    • Strategically strong. Understands the client’s business and is able to connect business challenges to social strategy/tactics.
    • Expert understanding of social media and established understanding of the wider digital communications landscape.
    • Passionate about quickly evolving digital/social media environment with a strong POV to share with clients and colleagues.
    • Research skills, with the ability to generate data-based insights to weave into the strategy process.
    • Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
    • Superior communication, organizational, and time management skills.
    • Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
    • Eye for innovation and the next emerging platform or partner to consider as part of a social strategy results. 
    • Candidate must have experience collaborating closely with key decision influencers (e.g. external technology/service partners, internal cross-functional team of Brand Planners, Creative Directors, Engineers, Account Directors, Analysts, and other digital experts), in order to pool relevant knowledge and skills to recommend industry-leading social marketing solutions.
    • Previous experience in a social-oriented agency preferred.


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