We combine creative content ideas with smart paid media strategy to drive business results.
We develop integrated strategies that help transform our clients’ businesses through customer value and business value. We match great creative ideas with effective distribution and leading expertise in paid social media.
We represent the social media marketing capability within Ogilvy. We offer an end-to-end integrated offering pulling together creative, media and data expertise to deliver nimble and result-driven campaigns for our clients.
Our client portfolio includes: IBM, Philips, Aetna, Nestlé, American Express, Showtime, Southwest, British Airways, Jägermeister and UPS.
Social strategists work on a specific portfolio of brands. Through a strong understanding of social platforms, they take an active role in all aspects of a social project—identifying brand’s issues, running the competitive benchmark, forming the recommendation, building the architecture of programs, defining the drivers of performance and the KPI’s framework.
Strategists design social media strategies that combine the reach of social platforms, deep audience segmentation, a strong and ongoing integration of content and targeting, robust testing approach based on conversion tracking and learning and optimization techniques to generate business results.
Strategists advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results. They work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.
Responsibilities include :