Ogilvy

  • Digital Strategist

    Posted Date 1 week ago(12/4/2018 11:46 AM)
    Requisition ID
    2018-4349
    Location
    US-IL-Chicago
    Department
    Strategy/Planning
  • Overview

    Digital strategist is responsible for the successful planning and implementation of digital communication solutions for our clients. They help to create overall advertising, marketing and digital product development tactics that bridge web, mobile, email, and other digital media. They will partner with traditional marketing strategists to direct how brands are expressed through digital interactions.

     

    The role demands a keen awareness of digital trends, a proficiency in user experience and journey design, a capability in information architecture, appreciate the importance of content planning and strategy. Strong understanding of digital channel usability and execution approach.

    Responsibilities

    The Digital Strategist has a key role in proposing digital strategy to our agency clients, and will partner closely with the agency’s account servicing, creative and technical teams in that new business effort. This requires evaluating consumer and industry research, brand information, digital trends and relevant technical and user requirements in order to recommend digital solutions. Their strategy will guide digital implementation executed by multi-disciplinary teams of the agency.

     

     

    • Work with the account and creative disciplines in developing and presenting overall digital marketing solutions and roadmap to existing and new business clients.
    • Conduct strategic studies and provide analytical solutions to support key site development initiatives (competitive analysis, audience analysis, prioritization exercises, business case support).
    • Possess an understanding of web analytics, develop key insights and assess the impact of recommendations on site performance and client business objectives.
    • Provide ongoing updates to project team of industry trends, issues, site features and best practices.
    • Support client presentations and business development efforts with strategic thinking, research and analysis.
    • Assist the account teams in the formation of the project budgets, schedules, and risk assessment.

     

    Qualifications

    • Bachelor’s degree, preferably in a related marketing/communication or technology field.
    • At least 4 years of digital planning experience, website development processes in a digital agency.
    • Management experience.
    • Strong understanding of user research, user-centered design principles and online consumer behavior.
    • Experience and expertise in several of the following: Digital Media, E-commerce, Social Media, Mobile, Online Advertising, portal, Information Architecture, and User Experience Design is desired.
    • Must be capable in information architecture, user experience design, content planning strategy and web statistics reporting tools.
    • Strong customer, presentation and communication skills are a MUST.

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